All Episodes
Displaying 31 - 60 of 70 in total
39. The Importance of Consistency in Your Branding Strategy for Business Growth
In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but ...
38. The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist
In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, cl...
37. What To Do When You Are Uninspired In Your Brand and In Your Business
If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely s...
36. How to Refresh Your Brand Messaging and Design in 2024 (and Beyond)!
Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design...
35. How to Sign High Ticket Clients through Your Brand Messaging and Brand Design
As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a ...
34. N is for Naughty or Nice: Are You Making These Branding Mistakes?
We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of stra...
33. The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant
If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work tog...
32. What It Really Means To Have A Personal Brand And How You Can Have A Better One
In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner...
31. Branding for Coaches Pt. 2 - How to Actually Find the Right Vision, Vibe, and Visuals for YOU
I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One th...
30. Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!
Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguin...
29. M is for Masculine vs Feminine Design: What's the Difference and Why Does it Matter?
Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal ex...
28. 5 Essential Branding Habits to Attract and Retain High-Quality Clients
There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business?...
27. Increase Your Authority: How Branding Can Make Your Business More Legit
Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I...
26. L is for Logos: Developing a High Quality Logo and Brand for Your Business
In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to t...
25. K is for Keeping Up with Trends: The Difference Between Timeless and Trendy Brands
Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends a...
24. The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers
Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest ...
23. Branding Challenge - Not Legal Advice - Abby's Informational Legal Brand
In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ide...
22. J is for My Journey: How I Became an Industry-Leading Brand Strategist and Creative Director
Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special...
21. I is for Your Ideal Client: The Strategy and Messaging Behind Attracting Clients to Your Brand
If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ...
20. Abby's Branding Session
Have you ever wondered what happens behind the scenes of a branding session? This is a never heard before episode with Rebecca having a live branding session with sist...
19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an...
18. Behind the Scenes - Podcast Q&A with Abby and Rebecca
This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the podcast, so we thought that we would talk about t...
17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun. Marianne wants her brand to stand ...
16. Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective
In this episode, we have our very first guest joining us. Suzie Clark, the founder of the Female Leadership Collective, provides her knowledge of the world of sales an...
15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be rele...
14. Branding Challenge - Jonathan, CPA, Tax Advisor, Perfectionist, and All Around Good Guy
Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app, Threads. We wanted to talk about how we feel about it, the bran...
13. F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!
In this episode, we explore the world of food branding and design. We discuss the power of aesthetics in buying, selling, and consuming food products, sharing personal...
12. You’re Wrong About . . . What It Really Means to Work with Rebecca Peterson Studio
After working with over 100 clients, Rebecca has realized that they are all worried about the same things when it comes to branding. In this solo episode, she discusse...
11. E is for: The Enneagram PART TWO
Last week we introduced the enneagram which can teach you a lot about yourself. In this episode of Aesthetically Speaking, we continue with part two of the Enneagram ...
10. E is for: Enneagram PART ONE
How can the enneagram be used to not only learn more about you and how you perceive things, but how you can use it in your business. In episode 10 of Aesthetically Spe...