All Episodes
Displaying 1 - 30 of 70 in total
69. R is for Rebrand - When and How to Rebrand Your Business
How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of reb...
68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints
How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very differ...
67. Visualize Your Future Brand
Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transform...
66. Q is for Quirky: Why Weird Works in Branding
What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter ...
65. Never Get In Your Head About What to Post Again
Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each...
64. 4 Life-changing Branding Lessons from 2024
Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in...
63. Behind the Scenes of a Client Consultation and My $15k Package
Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am tak...
62. The 7 Must-Haves for a Luxury Brand
What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, ...
61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?
I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website fo...
60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence
Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the im...
59. Why I Believe Brand Development = Personal Development
As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentiall...
58. When You SHOULD (and Shouldn't) DIY Your Brand
Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down t...
57. How to Announce Your New Brand Strategically
You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that ...
56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How ca...
53. A Personal Update from Abby & Rebecca
You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Ab...
55. Dos and Don'ts of Applying Your Brand to Your Website
Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs...
54. 5 Signs It's Time to Rebrand Your Business
How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul....
52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett
Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving bu...
51. Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer
Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's perso...
50. Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith
Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figu...
49. Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall
In this episode, Rebecca explores the personal and professional transformation of life coach, Kolette Hall, through her rebranding process. Kolette's coaching career b...
48. Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates
In this episode of Aesthetically Speaking, we dive into the world of branding and business transformation with Melanie Oates, an expert in automation and systems strat...
47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest
In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses tra...
46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth
We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of ...
45. How to Stand Out Online Through AUTHENTIC Disruptive Branding
In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tact...
44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding
In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of ...
43. The Value and ROI of Strategic Branding for Coaches
In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into ...
42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)
In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the i...
41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography
In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand str...
40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses
In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marke...