15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not just of the government, but public use, standardization, all of the things that go into something being for “everybody.”
In this episode we discuss everything from real-life examples, such as confusing signage for a youth mentorship program and a well-executed branding for an old junkyard. To the challenges of designing presentations for the legal field, where complex information needs to be made accessible while maintaining credibility, the power of symbols, colors, and standardized design systems, as well as the importance of aligning brand messaging with the values and audience of a particular brand.
Overall, this episode showcases the fascinating intersection of design, strategy, and communication in government initiatives, public figures, and transportation signs, illustrating how visuals can shape our understanding and engagement with the world around us.
In this episode Rebecca & Abby share:
- Design choices playing a crucial role in government initiatives, public figures, and transportation signs
- Design choices (good and bad), including symbol selection and typography
- The value of standardization and sticking to your brand values
- Standardization in signage, such as using consistent colors and symbols
Visit the show notes for this episode:
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
